Sony Corp., the leading global electronics company introduced several flat-panel LCD High-Definition televisions. The range of the new products include 5 models in the W, V and S BRAVIA LCD television series. Sony had already launched five models of its LCD range in the previous year and with the introduction of these 5 new products, the total count has reached 10.
The Bravia LCD screens features 20 to 52 inches of display sizes, and the products are available at select Sony stores across the country within a price range from Rs 24,990 to Rs 2,99,900. The LCD sets are imported from Sony’s production facilities in Malaysia and China, and they feature an increasing and expanding range of displayable colors.
Particularly, the V and S series models have enhanced features such as the BRAVIA Engine 2, Intelligent Picture and MPEG Noise Reduction technology for superior sound quality and convenient connectivity. Sony has a reputation of delivering quality products with their trademark stylish design and attention to detail. With the launch of these new models they have kept the reputation intact. The LCD screens feature a high LED backlight which delivers an outstanding black-level reproduction and superior contrast for a crystal clear picture suitable for viewing sports, movies and playing video games. In addition to an amplified and enhanced surround sound feature, the BRAVIA series sports the convenience of a sleep timer and picture freeze function..
With an initial investment of Rs 60 crore, Sony India is vying to capture a 30 per cent share of the LCD market in India. Masaru Tamagawa, Sony India Managing Director stated at the launch of the products,’“The Indian market is growing faster than anywhere else in the world and we aim to capture the 30 per cent market share in the current year.” He also added that “Recent trends in the world, call for screens with a more extensive color gamut for true representation of images on screen.”
The new BRAVIA W, V and S series models represent Sony’s premium line while delivering top picture quality and the ultimate home entertainment experience