Amazon Launches New Search App for the iPhone

Amazon

Recently, Amazon.com announced the release of an application designed to work on the iPhone and iPod touch.

According to The New York Times, Amazon.com is offering a new iPhone app that is known as Amazon Mobile with an unusual feature, still experimental.

“The feature, Amazon Remembers, is a tool lets users take a photograph of any product they see in the real world. The photos are then uploaded to Amazon and turned over to the far-flung freelance workers in Amazon’s Mechanical Turk program, who will try to match them with products for sale on Amazon.com. The results will not be instantaneous (between 5 minutes and 24 hours, the company says), but the idea is to entice consumers to buy products from Amazon instead of its offline rivals.”

According to ZDNet, “the new iPhone app also features the ability to search, compare prices, read reviews and make purchases. You also have access to your existing cart, wish lists, payment and shipping options, order history, one-click settings, and Amazon Prime benefits.”

It sounds pretty cool, and will definitely play a very important role in enhancing Amazon’s profile in the iPhone world. It’s available for free download from the App Store.