Staff Techdrunk 
Idea Cellular along with Research In Motion (RIM) have announced the launch of the BlackBerry solution for Idea customers.
According to a press release, BlackBerry smartphones will now be available from IDEA stores, leading modern trade, and multi-brand outlets across 15 circles of IDEA Cellular’s network, throughout the country. IDEA customers can now choose from a broad range of BlackBerry smartphones and enjoy the freedom and productivity benefits of using the BlackBerry solution to stay connected to people and information, while on the move.
The BlackBerry solution provides customers with easy wireless access to email, phone, calendar, web and multimedia applications, as well as access to thousands of other mobile business and lifestyle applications.
Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular Ltd. said, “IDEA has continuously endeavored to enrich the lives of our customers through cutting-edge technology on our network. Our partnership with RIM to offer the BlackBerry solution with a rich portfolio of smartphones reinforces this commitment to our customers. With the BlackBerry solution, IDEA customers can now stay connected and access information in a timely manner, thus increasing productivity and contributing to a better work-life balance.”
Frenny Bawa, Vice President, India at RIM said, “The innovative BlackBerry solution has proven successful in enabling businesses to mobilise their workforce and it has also proven popular among consumers for its industry-leading messaging capabilities and rich multimedia features. We are pleased to partner with IDEA Cellular to expand the availability of the BlackBerry solution in India.”
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