Staff Techdrunk 
One97 Communications, in association with Vringo has unveiled its new services for mobile video applications. One 97 is one of the leading telecom application platform companies providing comprehensive VAS opportunities and solutions in India.
The list of the recently announced services has a new video-based VAS service feature for Indian mobile subscribers, including an option for the users to set customized visual or video call back ring tones. Even pictures, slide shows, avatar or video can be customized and set for callers to view. The viral mobile application allow users to seamlessly join a community, then choose, create, and share video ringtones. Additionally the new video portal application offers subscribers enhanced interactivity functions with innovative options to choose from and allow single access for converged video applications.
In a recent press release, Vijay Shekhar Sharma, MD One97 said “Customer experience has been at the core of our business and product innovations. As we enter the next generation in mobile technology we are introducing the next big thing in mobile entertainment – Video. Mobile Video applications are the future, it’s no longer a question of whether these applications will be available in India, but more of when and how will these applications be available.”
Vringo is a completely hosted, client server based solution that is remarkably easy to use and manage. Users can take any content from anywhere and turn it into a visual ringtone and share it during every call. Vringo has combined almost all the aspects of online sharing and community with the central part of the mobile experience, users can now access video portals from virtually anywhere – on the move, at home or in the office.
