A notable development for Indian Yahoo aficionados, Yahoo India has launched its video section.
The resourcefulness of the video section can be understood from the status of partners whose content it offers, such as NDTV, Reuters, ANI (news videos from all the three), Zee (including cricket videos from Zee-Ten Sports), Sanskruti (celebrity interviews and events), Comedy Time (stand up comedy videos), The Label (fashion videos), Howcast (How To videos), ‘Who Knew?’ (trivia videos), All Time Tens (Top-10 countdown videos) and Stupid Videos (funny videos).
Apart from the varieties (ranging from serious news to stand up comedy) that the service offers, another feature that makes the service interesting is the mixture of Indian and international content. It is taken for granted that this variety in content, in terms of nature and appeal, will readily appeal to the cross section of the Yahoo India users. And the eventual result is high popularity.