Debutant LG Prada 3.0 Hits South Korea, Europe And Asia To Follow!

At a press conference 14th December 2011 LG and Prada, unveiled a brand new LG SmartPhone that goes by the name of LG Prada 3.0. This would be LG and Prada’s third collaboration for a phone, other two versions being LG Prada and LG Prada II. Also during the press event, which happened in London, the companies also shared their marketing strategies for LG Prada 3.0, announcing that the phone will be first made available to South Korean consumers, with Europe and rest of Asia to follow the suit early next year.

Just one look at the exterior, one will sense the class that oozes out of it. The back side has a Saffiano leather finishing, something Prada is known for, embossed with a very distinctive Prada logo. The front side is a stunningly contrasting, with chromed metal finishing.

Performance-wise this phone is another right up there. Operating on the relatively new Google OS 2.3.7 Gingerbread with PRADA UI. A 4.3-inch display screen with WVGA resolution of 800×480 ensures easy navigation. An internal memory of 8GB is already provided with slot for microSD cards that could result in additional 32GB of storage space. It has two cameras, a 8MP beauty at back side while 1.3MP front facing camera. The performance of this device is pretty fast with 1GHz Dual-Core Processor. LG Prada 3.0 currently runs on Gingerbread, but LG have revealed, later versions will be supported by Ice Cream Sandwich which happens to be the latest Google OS.

Technical Specification

• Operating System: Google® Android 2.3 (Gingerbread)
• Processor: 1.0 GHz Dual-Core/Dual-Channel/Dual Memory
• Dimensions: 127.5 x 69 x 8.5 mm
• Camera: 8.0MP with Auto Focus and LED, 1.3MP front camera
• Connectivity: Bluetooth™ 3.0, HDMI/MHL,Wi-Fi™ Direct, USB 2.0, DLNA, NFC, A-GPS
• Screen: 4.3″ WVGA (800 x 480) NOVA Plus (800 nits)
• User Memory: Up to 8GB internal + micro SD
• Network: HSPA+ 21Mbps

On 29th December2011, LG Prada 3.0 was launched in South Korean market at the asking price of 899,800 won (Rs. 41,500 approx). Though a bit over expensive, it does have a brand name, mindblowing appearance and benchmarked performance. If you are a tech-savvy fashionista, who always wanted to pull out something flashy every time you put your hands in the pocket, this could very much be the phone that you should be buying.